g u m m y || c o p y w r i t i n g

The copywriter either acts like a genius, steals ideas, fakes spontaneity, changes agencies like socks, fools you into paying him a huge salary, sucks up to every boss, tricks the brief, points that it's his concept, argues until you wisely give up, kills the deadlines. OR he does know smart, looks for original ideas, has a revelation every now and then, motivates himself, is content with a yearly raise, praises you if you deserve it, worships briefs, shares his ideas with teammates, masters argumentation, juggles with time pressure. Errr, I select the second option.

biography

portfolio

naming

kudos

2050

Advertising Hall of Fame

...

2007

Golden Lion at Cannes

...

2004 – present

Grey Worldwide

Heineken, Visa, TVR,

Dunhill, Kent, Coldrex,

Aquafresh, Sanex,

Advil, Centrum

2003 – 2004

Foote, Cone & Belding

Alcatel, BMW, MG, Rover, NIVEA, Eucerin,

Fujitsu Siemens Computers,

GeCAD, KLM, Samsung, Anitra, Deo Smile,

Glade, Off!, Pronto, Raid

2001 – 2003

Welldone Advertising

Dracula Park, Edelweiss,

Romanian Postal Services,

Alix Avien, ARO, Clifford,

Ella Moon, Penthouse,

Stiinta pentru Toti

2000 – 2001

Mercury Promotions

[Creative Coordinator

with the executive team of Ad'Or

[i.e. 'godfather' of the newborn fest]

RAAA, Coca-Cola, Electrolux,

Philips, Athénée Palace Hilton,

Floriol, Pharmacia & Upjohn,

BRD, Procter & Gamble

1997 – 1999

World Phone

In-house Script Writer

Hard selling audio commercials

1995 – 1997

Jurnalul National

Reporter

Cruel job

Real Estate agent

Pretending an expert in the art of dwelling,

in spite of my catastrophic heritage

Stall vendor in the marketplace

Sold stuff, during winter,

while learning in the snow

for my philosophy exam.

In the end, I was very gifted

with left over merchandise

Labels collector

One of the thousands of children

obsessed by consumerism

academics

Journalism

Spiru Haret University

Just avoiding military service.

Philosophy

University of Bucharest

Dissapointing:

no remains of my early idols, at all.

Painting

O. Enigarescu School of Arts

This was when I had faith

in my visual vocation.

C. Carabella High-school

Yeah, everybody knows highschool.

languages

English - Fluent

French – Conversational

trainings

SIT - Systematic Inventive Thinking

Let's see if we can do better

The Brand Wheel

Hmm, cool tool

Media Made Simple

But what is simple these days?

computer

Photoshop, Illustrator, Freehand,

CorelDRAW, InDesign, QuarkXPress

Flash, Fireworks, Dreamweaver,

3D Studio MAX

Shall I continue?

personal

29 years old, married, no known children

contact

Catalin Stirbu

mail@gummy.ro

0724 20 55 69

Ad'Or

Advertising Festival

(soap bar)